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PavelComm – I was looking for a well-balanced and unique uppercase “P” letterform to initiate the identity for the communications company PavelComm. I immediately thought of Palatino with its graceful, yet professional, uppercase “P.” However, I didn’t necessary like the Palatino treatment of the italic letters used to make up the name. Still, italics were desired to show some movement in the PavelComm corporate identity. I made use of the regular Palatino letterforms I liked so much and then digitally skewed them to give the appearance of the type being italic. In the process a unique identity was created for the company.
Designed by Jeff Fisher | Logomotives
Website: www.jfisherlogomotives.com
Twitter: @LogoMotives
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