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Emerge – The Emerge logo makes use of the typeface Allise from fonthead.com and incorporates the traditional symbolism of dragonfly imagery. The input of a psychic and use of runes within the design were part of the design process. The logo appears in “The Big Book of Logos 5.” It also won an American Corporate Identity 23 award.
Designed by Jeff Fisher | Logomotives
Website: www.jfisherlogomotives.com
Twitter: @LogoMotives
One Response to “Emerge”
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Henry
23. Jun, 2011
Absolutely perfect logo. The Allise typeface is a great choice and makes it a memorable design.
I think even if you changed the words to jibberish, someone would still recognize the logo with the dragonfly and the typeface and be able to to associate it with Emerge. And that’s exactly what you want in a logo.
- HF